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Information about your company
Project objectives
- Website character
- Receivers/target group
Visual and functional sphere of the website
Deadline and budget
Materials provided by the client
Other comments

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Website project brief

Fill as many information about the website project as it is possible and then click “Generate PDF” button.

Information about your company

Company name:
Company’s headquarters address:
E-mail:
Telephone:
Industry/scope of activities:
The example of competitors in this industry:

Project objectives

Website character

What kind of website would you like to realize?
“Business card” website Online shop/eCommerce Online product website/Corporation website Online portal Product website Other - specify:

What will be the character of your website?
Image/Presentation Information Sales Cognitive Educative Other – specify:

Describe shortly the objectives, which will your website be realized for

What role will your website play in general strategy for action taken on the Internet?

What services/products/actions is the website about to promote?

What in your opinion is to highlight your website from similar, competitive websites?

Receivers/target group

Point out the main target group for your website.

What other groups would you like to get to through your website?

How many people will use this website?

Is the number of website users about to grow up eventually? If yes, how many people should use it in half a year, year etc.?

What purpose will the receivers/internet surfers use your website for?

What should be the reaction of the recipient / user page?

Visual and functional sphere of the website

General requirements

Do you have initial plan/vision/layout of the website’s structure or architecture?
YesNo

What outside systems/scripts will the website be integrated with? (e.g. social networking portal)

What language versions will be implemented?

Functional requirements

List the bookmarks that shall appear on the website.

Visual/graphic requirements

Do you have any initial graphic designs for the website project (e.g. Brand book, Corporate Identity Manual, Corporate logo, used icons, materials from other campaigns/medias/projects etc.)?
YesNo

If you don’t have any materials which we could base our work on, then what colour should your website be kept in?

What should the template look like – modern or classic? Dark or bright?

What other colours are allowed, besides corporate colours? (in case we consider them beneficial for the website)?

What division/section/element of the website should be highlighted and presented in special way?

List the Internet addresses of websites in your field (competition websites), which you like.

List the Internet addresses of websites out of your field (competition websites), which you like.

List the Internet addresses of minimum 2 websites (any field), that will be the example of what you certainly don’t like..

Deadline and budget

Indicate the size of the budget allocated for website project.

What is the desired realization deadline for your website?

Materials provided by the client

Indicate other materials that you will provide for use before the project starts.

Other comments

Provide your additional suggestions and describe all the aspects that have not been covered above and you believe are essential.